目的 分析我国近二十年来高校卫生事业管理本科专业教育研究热点和前沿方向。 方法 在中国知网和万方数据知识服务平台收集关于卫生事业管理专业文献的基础上，运用CiteSpace文献分析软件对497篇文献进行关键词和内容分析。 结果 课程设置、实践教学、培养目标等是高频关键词且关系紧密。价值观、质量评价等关键词频率较低且与其他关键词联系较少。 结论 我国卫生事业管理专业教育研究围绕培养目标开展了较为丰富的课程建设和实践教学方面的研究，专业价值观、专业质量评价、适应新需求的人才培养模式创新研究尚待深入。

Objective To analyze the hotspots and advanced directions of health service management undergraduate education in Chinese universities in the past 20 years. Methods The key words and contents of 497 literatures on health service management were analyzed by CiteSpace literature analysis software on the basis of the literatures collected by CNKI and Wanfang. Results Curriculum setting, practical teaching, and training objectives were the key words with high frequency and close relationship. Values, quality evaluation, and other keywords were less frequent and less related to other keywords. Conclusion The research of health service management education in China has carried out relatively rich research on curriculum construction and practical teaching, and the research on professional values, professional quality evaluation, and the innovation of talent training mode to meet the new demands needs to be in-depth.