Innovation is the soul of social progress, and entrepreneurship is an important way to promote economic and social development and improve people's livelihood. Since the 18th National Congress of the Communist Party of China, the importance of continuously enhancing the strategy of cultivating innovative and entrepreneurial talents has been emphasized. In the current environment of inevitable international competition, traditional Chinese medicine industry is still facing huge external challenges in many aspects. Therefore, the full integration of innovation and innovation-based entrepreneurship education in the cultivation of Traditional Chinese Medicine talents is of great significance to the sustainable development strategy of the Traditional Chinese Medicine industry in the future international competitive environment.