通过对药学服务与沟通技能课程的教学现况与弊端的剖析，明确提出了基于“互联网+药学服务”项目导向模式的药学创新创业教学改革，分别对教学方法、教学模式、考核指标、教学要求等方面进行改革策略方案设计，并对药学本科学生进行了创新与创业教育实践。课堂教学结果表明，改革方案获得了极佳的效果、学生对药学服务与沟通技能这门课的理解更加透彻，此外学生的创新创业认知得到极大提高，创新创业技能得到充分的锻炼。

By analyzing the current situation and drawbacks of pharmaceutical care and communication skills course, this article proposes a pharmaceutical innovation and entrepreneurship education reform based on the project-oriented mode of "Internet + pharmaceutical services". Reform strategies are designed for teaching methods, teaching modes, assessment indicators, and teaching requirements. Pharmaceutical undergraduate students have engaged in innovation and entrepreneurship education practices. The practice results show that the reform has achieved good results, the students' understanding of pharmaceutical care and communication skills has been deepened, their awareness of innovation and entrepreneurship has been enhanced, and the innovation and entrepreneurship skills has been well trained.