Postgraduate ideological and political education plays an important role in talent cultivation and ideological and political work in universities. In the context of the new era, in order to achieve high-quality development of postgraduate ideological and political education, it is necessary to understand the new situation and new challenges of it, and explore new approaches. Through a preliminary analysis of the current state of ideological and political education for graduate students in universities, this study explores ways to enhance its effectiveness, aiming to provide beneficial reference and impetus for future work.