The unique red revolutionary culture of universities is a valuable spiritual asset in their development process. As a scarce resource, it offers an inherent advantage in both fostering internal cohesion and enhancing external reputation. In the new era, implementing President Xi Jinping’s important discourse on cultural construction and effectively inheriting and promoting red culture is an inescapable historical mission for universities. This study analyzes existing issues in Red Gene inheritance and promotion in universities, and provides suggestions for insights for university cultural development and Red Gene inheritance.