Under the background of "Double First-class" construction, internationalization of education for overseas students in China has become an important means to promote the development of universities and enhance comprehensive national strength. International education in China not only plays important role in enhancing the international influence of Chinese education, promoting mutual understanding between Chinese and foreign cultures, but also facilitating the construction of a community with a shared future for mankind. With the rapid development of overseas student enrollment in China today, there is a need to further enhance awareness, update concepts, develop distinctive branding strategies to promote the development of the international education in China.