The spirit of "perseverance and dedication, medicine for the world" has condensed over 90 years’ development history of Shenyang Pharmaceutical University. The focus of university enrollment publicity is to publicize the cultural spirit and brand culture of the school, enhance the brand effect of universities and colleges, and promote the enrollment work. In the enrollment propaganda work of universities, the application of brand marketing can improve the efficiency of the work, establish a foundation for the development of enrollment, and improve the quality of student sources.